Anne Qvist is a Danish designer known for her functional and aesthetic design, which combines innovation and user-friendliness. She creates furniture and interiors with a focus on timelessness and sustainability. Her work has won international recognition for its focus on both form and function.

Astrid Lindgren (1907–2002) was a Swedish author known for classics such as Pippi Longstocking and Emil from Lønneberg. Her books celebrate children's imagination, freedom and courage, while often having a social awareness. Lindgren's works have inspired generations and made her one of the world's most loved children's book authors.

Tove Jansson (1914–2001) was a Finnish-Swedish writer and artist, best known as the creator of the Moomintrolls. Her stories combine humour, philosophy and warmth and explore themes such as family, freedom and the beauty of nature. Jansson's works have achieved iconic status and have thrilled both children and adults worldwide.

Ruth Handler (1916–2002) was an American businesswoman and inventor, best known as the creator of the Barbie doll. Inspired by her daughter's play with paper dolls, she wanted to create a three-dimensional adult-like doll that would inspire girls to imagine their future roles. In 1959, she introduced Barbie through the toy company Mattel, which she founded with her husband, Elliot Handler. Barbie quickly became a cultural icon and has since inspired generations of children around the world.

Walt Disney (1901–1966) was an American animator, film producer, and entrepreneur, best known as the creator of Mickey Mouse and the founder of The Walt Disney Company. He revolutionized the animation industry with the world's first full-length animated feature, Snow White and the Seven Dwarfs (1937), and created iconic characters such as Donald Duck and Goofy. Disney's visionary approach to entertainment also led to the opening of Disneyland in 1955, one of the world's first theme parks. His work has had a lasting impact on popular culture and continues to inspire generations

Tove Bach is an experienced Art Director specializing in strategic design and visual identity. She creates value-added solutions that combine aesthetics and functionality. Tove has extensive experience in graphic design, including the development of logos, brand guides, and campaign materials for both digital and print media.

Martin Littau is a Danish art director and graphic designer based in Aarhus. He graduated from the School of Visual Communication in Haderslev and runs Studio Martin Littau, where he specializes in visual identity and branding.