The Moomintroll
Moomintroll
Moomintroll is one of the most beloved characters from Tove Jansson's Moomin universe. He is curious, kind-hearted, and full of imagination — always on his way to new adventures in Moominvalley.
With his iconic expression and timeless charm, Moomintroll brings nostalgia, warmth, and Nordic storytelling into the home. A figure that appeals to both children and adults, reminding us of friendship, security, and the joy of the little things.
The Moomintroll
Mummy mother
Moominmamma
Moominmamma is the heart of the Moomin family — loving, calm, and always caring. With her distinctive handbag and warm personality, she symbolizes security, home, and presence.
A timeless Moomin character who brings warmth and nostalgia into the home and reminds us of the value of care, family, and small cozy moments.
Mummy mother
Mummy Father
Moominpappa
Moominpappa is the adventurous storyteller of the Moomin universe. With his iconic top hat, his imagination and his love of stories, he symbolises curiosity, zest for life and adventure.
A timeless Moomin character, bringing charm, warmth and Nordic storytelling into the home.
Mummy Father
Little My
Lille My
Little My is one of the most iconic and beloved characters in the Moomin universe. She is small in stature, but big in personality — brave, direct, curious, and always ready with a sharp comment.
With her characteristic red hair and lively temperament, Little My brings energy, humor, and an edge to Moominvalley. She tells it like it is and reminds us that you can easily be small, strong, and full of courage all at the same time.
Our Little My products are for those who love characters with attitude, personality, and charm. She fits perfectly into any home as a colourful little reminder to dare to be yourself, stand firm, and face the world with a twinkle in your eye.
Little My
Mymblen
Mymble
The Mymble is a warm, lively, and caring character in the Moomin universe. She is Little My's older sister and has a very special personality, where love, curiosity, and temperament go hand in hand.
With her characteristic hair and friendly expression, the Mymble brings a soft and colorful energy to Moominvalley. She is dreamy, social, and full of emotions — a character who reminds us of family ties, sibling love, and the joy of being oneself.
Our products featuring the Mymble are for you who love the Moomin universe's warm stories, iconic characters, and timeless Nordic design. The Mymble adds a fine balance of nostalgia, personality, and adventure to the home — perfect as a gift, collector's item, or as a loving detail in your decor.
Mymble
The mumbler
Snufkin
Snufkin is the free wanderer of the Moomin universe — calm, thoughtful, and always on his way to new horizons. With his green hat, harmonica, and love for nature, he symbolizes freedom, simplicity, and a spirit of adventure.
He is Moomintroll's good friend and returns to Moominvalley when spring arrives. Snufkin lives by his own rhythm, without needing many things around him, reminding us of the joy of quietude, friendship, and life under the open sky.
Our products featuring Snufkin are for those who love Nordic storytelling, the tranquility of nature, and characters with depth. He brings an atmosphere of freedom, nostalgia, and poetry into the home — perfect as a gift, collector's item, or as a small reminder to follow your own path.
The mumbler
Sniff
Sniff
Sniff is one of the most charming and recognizable characters in the Moomin universe. He is curious, a little cautious, and often preoccupied with anything that glitters, shines, or might turn into a great treasure.
With his lively imagination and expressive nature, Sniff brings humor, warmth, and a touch of mischief to Moominvalley. He dreams big but also needs security and good friends around him — and that's precisely why he is a character many can relate to.
Our products featuring Sniff are for those who love the Moomin universe's whimsical personalities and timeless tales. Sniff brings a cozy and nostalgic atmosphere into the home — perfect as a gift, a collector's item, or as a small reminder to maintain curiosity and joy in life's little treasures.
Sniff
Miss Snorkmaiden
Snorkmaiden
Snorkmaiden is one of the most beloved characters in the Moomin universe. She is dreamy, creative, and romantic — and at the same time brave, curious, and full of personality.
With her charming fringe, feminine grace, and warm nature, Snorkmaiden brings adventure, elegance, and emotion to Moominvalley. She loves beautiful things, big dreams, and great experiences, but also repeatedly shows that she has both strength and initiative when it truly matters.
Our products featuring Snorkmaiden are for those who appreciate the Moomin universe's timeless stories, Nordic design, and characters with soul. Snorkmaiden brings a soft, nostalgic, and whimsical atmosphere into the home — perfect as a gift, collector's item, or as a lovely detail in your decor.
Miss SnorkmaidenCharacters
The World of the Moomins
Come along to Moominvalley – a place full of imagination, warmth and thoughtfulness. Here you'll meet Moomintroll, Moominmamma, Snorkmaiden and all the other characters who, with humour, heart and wisdom, remind us that diversity is a beautiful thing.
Pippi Longstocking
Welcome to Pippi's colourful universe – full of imagination, courage and play. Pippi does everything her own way and reminds us that it's cool to be yourself, to think freely and to meet the world with a smile and an adventure in your pocket.
Emil of Lönneberga
Amidst the beautiful Swedish nature, we find Emil – full of energy, inventiveness and heart. He plays pranks with the best intentions and shows that curiosity and imagination often lead to the best stories. Emil teaches us that play and learning go hand in hand.