Barbie

Introducing the Barbie Collection – an inspiring selection that celebrates dreams, diversity and strength. With her iconic characters, Barbie encourages children of all ages to believe that anything is possible. This collection combines classic elegance with modern expression, making it ideal for play and creative expression.

This collection includes the stylish BARBIE Elite 3D Backpack, which is both practical and unique. Each Barbie figure offers a new story – from princesses to pilots – and emphasizes that you can be anything you want. The products are perfect for playtime, school days or as part of an imaginative dreamer, where every detail brings imaginary adventures to life.

Explore the Barbie collection today and be inspired to dream big! Discover how each character can be part of your child's journey to becoming who they want to be.